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VIDEOGRAPHY-EDITING-PRODUCTION-DESIGN
Tuesday, February 5, 2013
Monday, August 13, 2012
Tips for Success in Video Web Marketing
Tips for Success in Video Web Marketing
When developing any video you should first address:
1) What are your goals?
2) Who are you marketing to?
This might sound like a very broad statement but when we make break it down we realize that the question is harder to answer. When you create your own product many people assume that everyone will want to buy it/use it/ distribute it, whatever. What we don’t realize is that you have to know who wants this. Just because we are interested in our own product does not mean that the potential customer is. Ask a friend many of time if they would buy your product and the answer is almost always rhetorical, “sure of course” then start talking dollars, go on actually try to sell it to them… the hesitation and evasion begins.
Find your audience, figure out whom you are marketing to and specify it for that customer, if your main customers seem to be factories then market your product for them in mind. If 80% of your money is coming from one source target that group don’t spend 80% of your time focusing on the 20% that does not produce results.
Understand what your product means, ask your previous employers what they liked and disliked about your product. Whether it’s plumbing or manufacturing or even speakers ask them why they went with you and if they would come back to you. Address in your video that your products solves ______ and has these benefits __________. It’s becoming easier and easier to measure your results, Google has developed and publicized enough material online for you to clearly understand the success of your video. You know the difference between 100 views on youtube or 1000.
"Perfection is not when there is no more to add, but no more to take away" -Bruce Lee
Be clear with your message, and do not leave ambiguity. Example “We are a world leader in solutions, enhancing marketing to provide clients with a superior connection to the global community.” Sounds great right? Reread that and try to understand exactly what we are selling? It isn’t clear… Be hard on yourself and remember just because it sounds great to you it may sound like nonsense to the casual viewer. Talk about what you can do for your clients; offer solutions don’t talk about offering solutions. Example if you are selling pest control, market what exactly you can take care of, the type of service whether it be Racoons or Termites tell it up front, address what you are going to do.
NO FLUFF, be simple. Try to push what you do without the filler words, if you cut grass be honest and state that. Be clear no need for a five page message if you can say it in a sentence.
USE THE RIGHT VIDEO COMPANY
Obviously this is a plug for myself, but I cannot express the wide variety of competition out there. There are the guys who have the nicest equipment, charge you ten times as much, and shoot a steady shot. That’s fine but you can do a lot more with a lot less. Today video is important but it also has a lot of competition out there, most people have a video on their website that’s a fact. The difference is quality, and creativity. Your video might not be about mountain climbing but it can be interesting. Ask for suggestions and look at content, my father always talks about the “Ham and Eggers” the guys that do what needs to be done and that’s it. That’s one way to do it but if you want a video worth watching look for the people who can think and do more than what you ask, get your message across but do it in a different way. Be engaging let your video tell the story and not just you. Be cautious and ask about prices, there is a wide degree of the average video pricing, prices can go from $15 dollars an hour up to $250 dollars an hour, it depends on the experience of the videographer and the costs surrounding that. Equipment costs a lot of money so the larger price tag generally indicates a higher degree of experience and equipment. Those lower rates could be new people trying to join the industry but by choosing some one new you run a risk of getting a bad product. Other charges to expect are transportation, script writing, voice overs, graphic design, DVD duplication, DVD design, sound, lighting, editing, ECT. The list can go on and on just make sure both parties understand each other before moving forward. (Note, the average market price for video shooting is $100-$125 an hour and editing $50-$100 an hour)
Communication before the Video is even Shot
It is extremely important that each party knows exactly what the other is getting into. Video producers should follow what you say and what you get across they should tell you solutions for your product but you need to tell them who you want to sell this to and what you want it to accomplish. Before you even start production have this line of dialog or have a storyboard drawn up, this makes sure the video producers know what to do as well as getting your defined message established. We don’t know who uses a particular type of line cut or chemical compound, if your customer base knows and it’s important to have that fact in the video, just tell the video producer to emphasize this point.
Call to action
Make sure they can contact you and remember your brand with a personalized call to action. Plug your message whenever you start finish: make them remember your brand.
Contact us today
Digital Intros, Videography-Editing-Production-Design.
336.210.4636
contact.sales@digitalintros.com
When developing any video you should first address:
1) What are your goals?
2) Who are you marketing to?
This might sound like a very broad statement but when we make break it down we realize that the question is harder to answer. When you create your own product many people assume that everyone will want to buy it/use it/ distribute it, whatever. What we don’t realize is that you have to know who wants this. Just because we are interested in our own product does not mean that the potential customer is. Ask a friend many of time if they would buy your product and the answer is almost always rhetorical, “sure of course” then start talking dollars, go on actually try to sell it to them… the hesitation and evasion begins.
Find your audience, figure out whom you are marketing to and specify it for that customer, if your main customers seem to be factories then market your product for them in mind. If 80% of your money is coming from one source target that group don’t spend 80% of your time focusing on the 20% that does not produce results.
Understand what your product means, ask your previous employers what they liked and disliked about your product. Whether it’s plumbing or manufacturing or even speakers ask them why they went with you and if they would come back to you. Address in your video that your products solves ______ and has these benefits __________. It’s becoming easier and easier to measure your results, Google has developed and publicized enough material online for you to clearly understand the success of your video. You know the difference between 100 views on youtube or 1000.
"Perfection is not when there is no more to add, but no more to take away" -Bruce Lee
Be clear with your message, and do not leave ambiguity. Example “We are a world leader in solutions, enhancing marketing to provide clients with a superior connection to the global community.” Sounds great right? Reread that and try to understand exactly what we are selling? It isn’t clear… Be hard on yourself and remember just because it sounds great to you it may sound like nonsense to the casual viewer. Talk about what you can do for your clients; offer solutions don’t talk about offering solutions. Example if you are selling pest control, market what exactly you can take care of, the type of service whether it be Racoons or Termites tell it up front, address what you are going to do.
NO FLUFF, be simple. Try to push what you do without the filler words, if you cut grass be honest and state that. Be clear no need for a five page message if you can say it in a sentence.
USE THE RIGHT VIDEO COMPANY
Obviously this is a plug for myself, but I cannot express the wide variety of competition out there. There are the guys who have the nicest equipment, charge you ten times as much, and shoot a steady shot. That’s fine but you can do a lot more with a lot less. Today video is important but it also has a lot of competition out there, most people have a video on their website that’s a fact. The difference is quality, and creativity. Your video might not be about mountain climbing but it can be interesting. Ask for suggestions and look at content, my father always talks about the “Ham and Eggers” the guys that do what needs to be done and that’s it. That’s one way to do it but if you want a video worth watching look for the people who can think and do more than what you ask, get your message across but do it in a different way. Be engaging let your video tell the story and not just you. Be cautious and ask about prices, there is a wide degree of the average video pricing, prices can go from $15 dollars an hour up to $250 dollars an hour, it depends on the experience of the videographer and the costs surrounding that. Equipment costs a lot of money so the larger price tag generally indicates a higher degree of experience and equipment. Those lower rates could be new people trying to join the industry but by choosing some one new you run a risk of getting a bad product. Other charges to expect are transportation, script writing, voice overs, graphic design, DVD duplication, DVD design, sound, lighting, editing, ECT. The list can go on and on just make sure both parties understand each other before moving forward. (Note, the average market price for video shooting is $100-$125 an hour and editing $50-$100 an hour)
Communication before the Video is even Shot
It is extremely important that each party knows exactly what the other is getting into. Video producers should follow what you say and what you get across they should tell you solutions for your product but you need to tell them who you want to sell this to and what you want it to accomplish. Before you even start production have this line of dialog or have a storyboard drawn up, this makes sure the video producers know what to do as well as getting your defined message established. We don’t know who uses a particular type of line cut or chemical compound, if your customer base knows and it’s important to have that fact in the video, just tell the video producer to emphasize this point.
Call to action
Make sure they can contact you and remember your brand with a personalized call to action. Plug your message whenever you start finish: make them remember your brand.
Contact us today
Digital Intros, Videography-Editing-Production-Design.
336.210.4636
contact.sales@digitalintros.com
Monday, July 11, 2011
It's 2011:Why aren't you using Video Marketing?
Why you need to incorporate Video into your marketing….
In the past few years Youtube dominance of internet videos has changed the face of marketing. The internet has expanded thus the attention span for an average website has gone down. This is where Youtube and video marketing come into play.
So, why should YOU incorporate video to your own marketing plan?
Video sells itself :
• You have a captive audience – people would rather watch video than read
• Effective video produces positive results in helping you reach your financial goals
• Video increases your visibility – allowing you to stand out…and be noticed
• Create traffic on your website. Videos dominate the search engines – so you can improve your ranking
• Relationship building – gain trust and you will get instant credibility
• Increases company branding
• Educates viewers - share your expertise and you will be seen as an authority
• Video allows you to give targeted information about your product in an entertaining way
• You can warm up your viewers – guide them to the sell page and include a call to action
• Quality video adds a dynamic element
Email me or give me a call to discuss how we can create a quality video for your business (digitalintroductions@gmail.com) or call Digital Intros (336-662-2990)
In the past few years Youtube dominance of internet videos has changed the face of marketing. The internet has expanded thus the attention span for an average website has gone down. This is where Youtube and video marketing come into play.
So, why should YOU incorporate video to your own marketing plan?
Video sells itself :
• You have a captive audience – people would rather watch video than read
• Effective video produces positive results in helping you reach your financial goals
• Video increases your visibility – allowing you to stand out…and be noticed
• Create traffic on your website. Videos dominate the search engines – so you can improve your ranking
• Relationship building – gain trust and you will get instant credibility
• Increases company branding
• Educates viewers - share your expertise and you will be seen as an authority
• Video allows you to give targeted information about your product in an entertaining way
• You can warm up your viewers – guide them to the sell page and include a call to action
• Quality video adds a dynamic element
Email me or give me a call to discuss how we can create a quality video for your business (digitalintroductions@gmail.com) or call Digital Intros (336-662-2990)
Tuesday, May 10, 2011
Recent Projects
Digital Intros has had quite a busy couple of weeks. Recently we have had a fantastic opportunity to work with a few different clients and their businesses, as well as non-profit groups. The company "FirstPoint" asked us to develop two different videos for an online promotion. This is a link to their website StudentScreener where soon they will be using our video for their site. This company provides background checks for students, ideal for the modern age colleges, where security is a top priority. Another company we have had the pleasure to work with is "Medical Justice", they deal with the legal paper work to protect Doctors against litigation. We have developed a state-of-the-art DVD featuring all their documentation as well as a "Flipping Page" system, for easy cataloging and reading material. Here is a link to their website medicaljustice. Additionally we have been working with Angela Howard with her natural weight loss videos and we just captured the annual "Adult Enrichment Center" fundraising breakfast at the "Empire Room".
The past few weeks sure have been busy, but we are looking forward to the projects on the horizon and presenting our clients with their new videos! Also we are proud to have supported the Greensboro Public Library with their "Spring into Success" workshop seminars and we hope those who attended the events learned some valuable information for finding employment!
The past few weeks sure have been busy, but we are looking forward to the projects on the horizon and presenting our clients with their new videos! Also we are proud to have supported the Greensboro Public Library with their "Spring into Success" workshop seminars and we hope those who attended the events learned some valuable information for finding employment!
Friday, April 8, 2011
Stuart's lastest article in "Men Today Magazine"
Seriously Man!
“Stuff Real Guys Like” by Stuart McDiarmid…. a regular bloke’s view of neat shiny toys, and where to find them!
If you have something to share, tell me and we’ll pass it on (stuart@digitalintros.com)
Now for the Man who loves to go bush but must keep Momma on speed dial...!!!
Here is the perfect pocket power unit to keep the old cell phone ready for that unexpected emergency or the MP3 banging out those 70’s tunes when the nearest power supply is miles away, or worst yet not available ..
This great little Solar Power device is really multi-tasked and comes packed with multiple plug types to cover most of our gadgets ….and it can also be used as a battery for a USB power driver.
Given the weird weather and disasters these days, this pocket size item should be part of your home emergency kit - or why not buy two and be doubly prepared?
Due to the high demand In Japan at the moment, limited supplies are available.
Specification:
Product: Solar Charger
Input: Voltage /DC 5V Max current: 450Ma
Output: Voltage / DC5V Max current: 1A
Capacity: 1000mAH
Charger Time: When using USB: about 4 hours
When using sunlight: 15 hours to 20 hours
Dimension size: 43x 110 x 12mm
Weight: 55g
Material: Plastic
Remark: the solar charger will be affected by weather
On-line Freebie of the Month www.stumbleupon.com StumbleUpon takes you to web pages, photos, and videos handpicked by your friends and like-minded people. If you have a few minutes to spare and are curious what you may “stumble upon” then give it a whirl.
“Stuff Real Guys Like” by Stuart McDiarmid…. a regular bloke’s view of neat shiny toys, and where to find them!
If you have something to share, tell me and we’ll pass it on (stuart@digitalintros.com)
Now for the Man who loves to go bush but must keep Momma on speed dial...!!!
Here is the perfect pocket power unit to keep the old cell phone ready for that unexpected emergency or the MP3 banging out those 70’s tunes when the nearest power supply is miles away, or worst yet not available ..
This great little Solar Power device is really multi-tasked and comes packed with multiple plug types to cover most of our gadgets ….and it can also be used as a battery for a USB power driver.
Given the weird weather and disasters these days, this pocket size item should be part of your home emergency kit - or why not buy two and be doubly prepared?
Due to the high demand In Japan at the moment, limited supplies are available.
Specification:
Product: Solar Charger
Input: Voltage /DC 5V Max current: 450Ma
Output: Voltage / DC5V Max current: 1A
Capacity: 1000mAH
Charger Time: When using USB: about 4 hours
When using sunlight: 15 hours to 20 hours
Dimension size: 43x 110 x 12mm
Weight: 55g
Material: Plastic
Remark: the solar charger will be affected by weather
On-line Freebie of the Month www.stumbleupon.com StumbleUpon takes you to web pages, photos, and videos handpicked by your friends and like-minded people. If you have a few minutes to spare and are curious what you may “stumble upon” then give it a whirl.
Wednesday, March 9, 2011
Five Do's & Don'ts Using E-newsletters to Drive Sales
Five dos and don'ts of using newsletters to drive sales for your business
When done right, e-newsletters have the potential to do great things for your business.
Done incorrectly, newsletters can also turn off a lot of potential customers and do more harm than good.
So, how does one end up in the first category, as opposed to the latter?
1. Do have a clear idea of what the newsletter is supposed to accomplish.
• If you want people to buy your products or services, be sure to include valuable coupons in the communication you send out,
• Provide a clear call to action.
• Feature customer testimonials and product reviews that highlight some of your best products.
2. Do know whom you're e-mailing.
• Take your subscriber list and put them into different categories - the idea is to enable you to target specific customers with whom the message will resonate.
• Make sure you review your list, and send the announcement only to the people who are really going to care.
• Don't ever buy lists or subscribe people without their knowledge or permission, and include a way to opt out at the bottom of every newsletter.
• Don't be a spammer - the absolute worst thing you can do with your newsletter is give people the impression that you're just spamming them – tell users what the e-newsletter is about and let them opt-in.
3. Do make sure that your newsletter provides some value,
• Send out newsletters once a month instead of weekly. If you have a new and exciting development - alert readers to it,
• Linking to your Web site will also generate more traffic, which is great if you have ads up that pay per impression
• Since people usually scan e-mails pretty quickly, place the most pertinent information at the top instead of burying it somewhere at the bottom.
4. Don't overlook the importance of design. And Remember the KISS, Keep It Short & Sweet
• The most effective newsletters have a clean and simple design to them, and the fewer the words, the more likely people are to finish reading an article.
• Keep the colors to a minimum….use only one or two to make the text stand out.
• Use easy-to-read fonts like Arial, Times or Verdana, which are universally accepted by most e-mail programs.
• If you think something should really stand out, put it in bold.
5. Do consider professional help, and remember ROI
• With advanced analytics that can include detailed tracking information (forwards, opens and click-throughs), the pros can help you to figure out what works best for you and appeals to your customers the most.
• Seeking the help of a professional may cost you money – however when you consider the potential revenue – it may be worth the initial expense.
www.fastlivemail.com
Tuesday, February 8, 2011
7 Ways that Video Newsletter Marketing takes it up a notch!
7 Ways that Video Newsletter Marketing takes it up a notch:
1. Take your email marketing to the next level with professional VIDEO newsletters that have a competitive edge that immediately captures attention
2. Capture your unique brand to STAND OUT from the pack – you can communicate who you are and what you do by telling a compelling branding story with the power of video
3. Build name recognition as an expert in your field. Create emotionally connecting video (and/or audio clips) that instantly convey your uniqueness and value
4. Show off a new product and convey a better understanding of what you do through video demonstrations and/or training
5. Provide a tour of your office or facility
6. Build excitement for your promotions & events
7. Include video testimonials from your clients - they are powerful sales tools as nothing compares to seeing and hearing the enthusiasm & sincerity of a satisfied customer!
Take advantage of the Free 30 day trial - www.FastLiveMail.com
1. Take your email marketing to the next level with professional VIDEO newsletters that have a competitive edge that immediately captures attention
2. Capture your unique brand to STAND OUT from the pack – you can communicate who you are and what you do by telling a compelling branding story with the power of video
3. Build name recognition as an expert in your field. Create emotionally connecting video (and/or audio clips) that instantly convey your uniqueness and value
4. Show off a new product and convey a better understanding of what you do through video demonstrations and/or training
5. Provide a tour of your office or facility
6. Build excitement for your promotions & events
7. Include video testimonials from your clients - they are powerful sales tools as nothing compares to seeing and hearing the enthusiasm & sincerity of a satisfied customer!
Take advantage of the Free 30 day trial - www.FastLiveMail.com
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